-9.1.10 THE FINALE!

Popularity: 7% [?]

Introducing The Gymkhana THREE Project, a continuation to the bewilderingly successful Gymkhana franchise conceptualized by Ken Block. While the first video was somewhat of an accidental success and become the one of the most viewed video on web to date, Block and DC orchestrated a pack-ful video, just shy of 4-minute, filled with visual cues any adrenaline junkie would appreciate. Formulated as an in-between music video and infomercial featuring The Cool Kids and director Bryan Barber, the clip was done during a 48-hour session with Mikey Rock and Chuck Inglish of The Cool Kids performing original track, “Clicking (Gymkhana THREE)”. A brief glimpse of the new DC x KB Collection dotted throughout the clip, which include Block Spartan Hi WC, Block Pure, Pro Spec 2.0 Mid, along with windbreaker, zip-up sweatshirt, and the staple graphic t-shirt. All adorn with the familiar colors of Block’s Gymkhana THREE 2011 Ford Fiesta.

Part 1 of 2 videos, look for the Part 2 of The Gymkhana THREE Project video to come this Fall. For DC x Ken Block Limited Collection, log onto to www.dcshoes.com/gym3 for all the latest goods.

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Popularity: 9% [?]

Back in June, they announced the collaboration between Sanrio and Dr. Martens to help celebrate Dr. Martens’ 50th year in the running. The collaboration had girls (and boys even!) drooling over the sweet, ribbon-ed 8-eye boots. The wait is finally (almost) over as a part of the collaborative collection is now available for pre-order online. This includes the Sanrio Hello Kitty Mary Jane in black with pink accents, the Sanrio 1460 8 Eye Boot and the Sanrio Hello Kitty 1460 Boot in black with pink accents as well.

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Popularity: 13% [?]

This is what the previous preview of the new collaboration between UNDFTD and VANS didn’t show us– that the new UNDFTD x VANS Henán Era LX is 1) a mix of brushed suede and nylon, and 2) comes in mini-me sizes. The collaboration set to drop tomorrow at UNDFTD chapters and on August 19 online consists of four basic colorways that should please the sneaker purists who enjoy a good pair of monochrome kicks. All pairs come with colored soles matching the upper and laces with white foxing band, aside from the white pair which features a pop of red in the foxing. Grab one for you and one for your little better half (or halves) and kick back in style.

UNDFTD x Vans Era LX “Hernán”
White, Red, Black, Blue
August 18, 2010

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Popularity: 7% [?]

Gourmet takes the boat shoe trend a bit further left with their Dicinove. The leather high top reads like a field boot but has a casual vulcanized sole. These are made from premium Italian leather and have a very stylish look to them based on the oversized stitched side panels. The embossed tongue tag is a nice touch to round off a very fashion forward look. These are at select retailers right now. Via Complex

Popularity: 18% [?]

Casio G-Shock is back again with new versions of the popular Mat Black Red Eye series and it features new AW-591ML and G-300ML models. This will be the first time that a digital/analogue combination face is released and it looks like another strong series from G-Shock. The almost all black watch is highlighted by red colors in key areas of the dial and on the LED back lighting. Each model is also equipped with the hi tech functions that G-Shock is known for and is as practical as aesthetically pleasing.

Popularity: 23% [?]

- behind the scenes from tAz Arnold‘s TI$A label “L.A. rAdne$ the Look Book” photo shoot with Big Sean. Directed by Calmatic.

Popularity: 11% [?]

Ray-Ban presents a new graphic model of their iconic Wayfarer model. This time they brought the “Subway” theme to the frame, with an entire subway map being featured on white background. The sunglasses are now available at Swagger stores in Japan.

Popularity: 8% [?]

Clae is going from strength to strength. Their high top McQueen sneaker returns for Fall 2010 in a beautiful wool option in two colorways. Leather details set some nice accents, giving the sneaker a great overall balance.

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Popularity: 9% [?]

The Casio Timepiece family has been rolling out a series of spot-on collaborations recently and relentlessly. After a sold-out fanfare with the LEGO boys, Dee & Ricky, the label continues its good work in new releases and partnership into Fall/Winter 2010, garnering a few great names under the Casio umbrella– think ALIFE, Surfriders’ Foundation and on the girly side, HELLZ.

HELLZ’ Lana Alabanza has been a big fan of Baby-G and this collaboration brings her personal relationship with the watch back into a full circle. For their collaborative pack of two watches, Lana draws inspiration from the colorful eighties and New York City by outfitting one in black and white polka dots, and the other in yellow and black checks as a homage to the New York City Taxi Cab. The collaborative collection is set to hit stores in September, so girls, be on the look out for them!

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Popularity: 12% [?]